Category Archives: Social Media

How Popular is Social Media in the UK?

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Nine Ways to #Fail at Digital Marketing

1. More stuffing than Christmas

Keyword stuffing of URLs and page content is something that Econsultancy has covered time and time again, yet some people still insist on doing it. It’s pretty unethical, and also carries quite heavy penalties if you get caught. (And it’s likely you will).

On top of this, stuffing is ridiculously dated and adds little, if no value, to rankings today.

2. Spam, spam, spam

Not all spam comes from the expected stereotypical senders and not all of it is through email. People sometimes seem to forget this. The very definition of spam is that of “a disruptive commercial message”. (Interestingly, ISOC claims that the term comes from the canned-meat counterpart and a Monty Python sketch).

I never cease to be surprised by the sheer amount of disruptive messages that companies insist on sending me. Email, Twitter, IM services and SMS have all fallen victim to poorly targeted, badly-thought-out advertising efforts.

Just think before you start blindly throwing marketing messages around – it’s bloody annoying for the recipient on the other end.

Check out the other 7 at the original site…

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Gartner Reveals Five Social Software Predictions for 2010 and Beyond

A lot has happened in a year within the social software and collaboration space. The growing use of platforms such as Twitter and Facebook by business users has resulted in serious enterprise dialogue about procuring social software platforms for the business,” said Mark R. Gilbert, research vice president at Gartner and co-chair of the Portals, Content and Collaboration (PCC) Summit. “Success in social software and collaboration will be characterized by a concerted and collaborative effort between IT and the business.

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Why Is Social Media Not Working For You?

Are you feeling like you are the only one that doesn’t get any results from social media? Are you getting nothing but frustration while everybody else and their grandmas are talking about monetizing, getting prospects and all kinds of success stories?

Questioning your strategy is a good start. Here is a list of items that might be damaging your personal brand or preventing you from achieving those hard to get goals…

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FINRA Issues Social Media Guidance

The Financial Industry Regulatory Authority last week published long-awaited guidance on firms’ use of social media Web sites to reach customers.

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Should You Reserve Ad Budget for Sponsored Tweets?

Social media is likely to be factored into your ad budget for the new year, but the problem is deciding which format best suits you. Highly controversial, tech influencers like Chris Pirillo and Robert Scoble are being paid to tweet periodic product endorsements. The question is: Are sponsored tweets worth it? ReadWriteWeb caught up with Likes.com co-founders Bindu Reddy and Arvind Sundararajan as they made the case for conversational advertising and the sponsored tweets landscape.

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5 Ways Retailers Should Be Using Social Media

Retailers are in a unique position to use Social Media in creative ways. Many retail staff actively use Facebook and Twitter for personal use so asking them to post for work to is probably easily answered. The goal: More conversations in and around your company creating positive social capital.

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