Should You Reserve Ad Budget for Sponsored Tweets?

Social media is likely to be factored into your ad budget for the new year, but the problem is deciding which format best suits you. Highly controversial, tech influencers like Chris Pirillo and Robert Scoble are being paid to tweet periodic product endorsements. The question is: Are sponsored tweets worth it? ReadWriteWeb caught up with Likes.com co-founders Bindu Reddy and Arvind Sundararajan as they made the case for conversational advertising and the sponsored tweets landscape.

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