This is our opportunity to change how we operate; to change with the times. So, let’s get it rolling right with what your CEO needs to know. My experience in digital marketing has been both on the client side and the agency side – working with both larger companies and smaller organizations. In all of those capacities I’ve had to deal with my share of CEO’s (or CEO-like Founders). Some of them knew absolutely nothing about marketing – and thought they did. And, some of them knew volumes about marketing – and made me much better at my job by challenging my creative and strategic thinking.