Could Break Social Marketing?

Well okay, not on it’s own it couldn’t, but I mean the concept of Social marketing works because only a minority (14%) trust printed and online advertisement, whilst the majority (93%) trust recommendations from “friends” – where the term “friend” means someone who you interact with and whose reputation you trust.

If you found out that one of your “friends” was being paid to push a product would your view change, or would your own personal reputation model filter that “friend” out? Check out their web site and decide for yourself: – In-Stream Advertising


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