3 Qualities to Look for When Hiring a Community Manager

With the prevalence and growing importance of using social media to connect with customer communities, the community or social media manager is fast becoming a commonplace and much-needed position at companies around the world.
Determining whether or not you need a community manager for your small business is a question in and of itself (though this post is not without some guidance on that front). But once you do make the decision to hire someone to be the online and offline face of your company, as well as the go-between for internal resources and external voices, then you need to focus on finding that right person.
The best way to start your search for a community or social media manager is to talk to and learn from those already succeeding in the role. I tracked down three recognizable staffers in customer-facing community positions, each with their own creative approach to community building, and asked them to identify one nonnegotiable quality that you should look for during the hiring process. Here’s what they had to say:

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