Boston Social

How Popular is Social Media in the UK?

bostonsocialblog — Thu, 29 Jul 2010 09:20:59 +0000

Nine Ways to #Fail at Digital Marketing

bostonsocialblog — Sat, 27 Mar 2010 13:16:32 +0000

1. More stuffing than Christmas

Keyword stuffing of URLs and page content is something that Econsultancy has covered time and time again, yet some people still insist on doing it. It’s pretty unethical, and also carries quite heavy penalties if you get caught. (And it’s likely you will).

On top of this, stuffing is ridiculously dated and adds little, if no value, to rankings today.

2. Spam, spam, spam

Not all spam comes from the expected stereotypical senders and not all of it is through email. People sometimes seem to forget this. The very definition of spam is that of “a disruptive commercial message”. (Interestingly, ISOC claims that the term comes from the canned-meat counterpart and a Monty Python sketch).

I never cease to be surprised by the sheer amount of disruptive messages that companies insist on sending me. Email, Twitter, IM services and SMS have all fallen victim to poorly targeted, badly-thought-out advertising efforts.

Just think before you start blindly throwing marketing messages around – it’s bloody annoying for the recipient on the other end.

Check out the other 7 at the original site…

Facebook Prepares to Enter the Location Game

bostonsocialblog — Sat, 27 Mar 2010 13:11:16 +0000

The latest changes to Facebook’s privacy policy are already drawing the ire of privacy advocates concerned about the social networking site’s plans to automatically share user information with certain sites.

Yet included in the proposed changes are hints that Facebook is also preparing to make location-sharing an integral part of its service, something that could further push the boundaries of how much personal information users are, perhaps unwittingly, exposing to the public.

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Gartner Reveals Five Social Software Predictions for 2010 and Beyond

bostonsocialblog — Thu, 04 Feb 2010 15:08:32 +0000

A lot has happened in a year within the social software and collaboration space. The growing use of platforms such as Twitter and Facebook by business users has resulted in serious enterprise dialogue about procuring social software platforms for the business,” said Mark R. Gilbert, research vice president at Gartner and co-chair of the Portals, Content and Collaboration (PCC) Summit. “Success in social software and collaboration will be characterized by a concerted and collaborative effort between IT and the business.

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Why Is Social Media Not Working For You?

bostonsocialblog — Tue, 02 Feb 2010 10:56:16 +0000

Are you feeling like you are the only one that doesn’t get any results from social media? Are you getting nothing but frustration while everybody else and their grandmas are talking about monetizing, getting prospects and all kinds of success stories?

Questioning your strategy is a good start. Here is a list of items that might be damaging your personal brand or preventing you from achieving those hard to get goals…

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FINRA Issues Social Media Guidance

bostonsocialblog — Tue, 02 Feb 2010 10:54:08 +0000

The Financial Industry Regulatory Authority last week published long-awaited guidance on firms’ use of social media Web sites to reach customers.

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Should You Reserve Ad Budget for Sponsored Tweets?

bostonsocialblog — Thu, 07 Jan 2010 10:59:33 +0000

Social media is likely to be factored into your ad budget for the new year, but the problem is deciding which format best suits you. Highly controversial, tech influencers like Chris Pirillo and Robert Scoble are being paid to tweet periodic product endorsements. The question is: Are sponsored tweets worth it? ReadWriteWeb caught up with Likes.com co-founders Bindu Reddy and Arvind Sundararajan as they made the case for conversational advertising and the sponsored tweets landscape.

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Nobody has a million followers and the Dash Test

bostonsocialblog — Thu, 07 Jan 2010 10:53:30 +0000

Anil Dash made a great post called “Nobody Has a Million Twitter Followers.” In it, he explains how he got on the Twitter Suggested User List and increased his followers from 18,000 to 300,000 followers. However, the number of retweets and replies didn’t increase—in other words, there wasn’t more action because he had more followers.

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5 Ways Retailers Should Be Using Social Media

bostonsocialblog — Thu, 07 Jan 2010 10:28:27 +0000

Retailers are in a unique position to use Social Media in creative ways. Many retail staff actively use Facebook and Twitter for personal use so asking them to post for work to is probably easily answered. The goal: More conversations in and around your company creating positive social capital.

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What Does Your CEO Need To Know?

bostonsocialblog — Wed, 06 Jan 2010 10:22:46 +0000

This is our opportunity to change how we operate; to change with the times. So, let’s get it rolling right with what your CEO needs to know. My experience in digital marketing has been both on the client side and the agency side – working with both larger companies and smaller organizations. In all of those capacities I’ve had to deal with my share of CEO’s (or CEO-like Founders). Some of them knew absolutely nothing about marketing – and thought they did. And, some of them knew volumes about marketing – and made me much better at my job by challenging my creative and strategic thinking.

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